Alchemiaway srls, an Italian company that formulates and distributes completely natural products, is born from an idea of Michela and Elisabetta. And by the common need – after different paths of life – to introduce into the market something truly natural and with good value for money. Extreme quality of the ingredients, no alcohol and no chemical preservatives. Food emulsifiers to bind aloe and oils. No risk to animals. Multifunctionality instead of specialization at any cost. Recovery of the unity and resources that nature offers us.
A utopia turned into reality.
To tell, romantically the story of Alchemiaway, it is necessary to move back to Michela childhood, her love for nature and animal matured during her childhood lived in the Italian countryside. Her career of film critic, with a particular interest in American and Far East cinema, subjected Michela to long and sometimes exhausting trips to the East (India, Thailand, Tibet, China) where his ethno-naturalist feelings re emerge overwhelmingly from the oblivion it had been relegated. After all, the movies were always interested in their unique ability to probe the mystery of the human psyche and nature. Nevertheless, it was always Western films that fascinated her for the unnamed, for that indissoluble link that cowboys and redskins had to their horses, who have always shared the destiny of the human cause.