AlchemiaWay | Natural Care Solutions
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Alchemialand

HORSES

MOISTURIZING SOOTHING CREAM FOR HORSES

Alchemialand

PETS

MOISTURIZING SOOTHING CREAM FOR DOGS AND CATS

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SPANISH LABORATORY

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How AlchemiaWay is born

The History

Alchemiaway srls, an Italian company that formulates and distributes completely natural products, is born from an idea of Michela and Elisabetta. And by the common need – after different paths of life – to introduce into the market something truly natural and with good value for money. Extreme quality of the ingredients, no alcohol and no chemical preservatives. Food emulsifiers to bind aloe and oils. No risk to animals. Multifunctionality instead of specialization at any cost. Recovery of the unity and resources that nature offers us.

 

A utopia turned into reality.
To tell, romantically the story of Alchemiaway, it is necessary to move back to Michela childhood, her love for nature and animal matured during her childhood lived in the Italian countryside. Her career of film critic, with a particular interest in American and Far East cinema, subjected Michela to long and sometimes exhausting trips to the East (India, Thailand, Tibet, China) where his ethno-naturalist feelings re emerge overwhelmingly from the oblivion it had been relegated. After all, the movies were always interested in their unique ability to probe the mystery of the human psyche and nature. Nevertheless, it was always Western films that fascinated her for the unnamed, for that indissoluble link that cowboys and redskins had to their horses, who have always shared the destiny of the human cause.

But how does this bond come up and grow so exclusive? Her passion for nature brings her to know and study for ten years the Chinese herbalist and many Oriental techniques of psychophysical rebalancing. Together with Elisabetta (who in turn many years before abandoned her job as a marketing director in a large company to devote herself to the study of naturopathy), she deepens her knowledge of the functional principles that plants give us as solutions to numerous problems and studies quantum physics applied to energy equilibrium.

But Alchemiaway’s story really begins when Michela adopts two temperamental and restless horses, and Elisabetta adopts a puppy dog. In the real world it is not always easy to establish a healthy relationship with the animals we love. It is something that is desired but needs to be built with patience and maintained with spontaneity as Nature teaches us . After the commitment to rehabilitate the physical and psychological condition of their animals, through homeopathic remedies and healthy and loving diet, Michela and Elisabetta develop the AlchemiaLand prototype for the cosmetic cream. Given the excellent results seen on the skin of their horses, dogs and cats, they decided to make the product available to all those who want to care for and protect their animals. It is known that animals have always lived in harmony with nature and for this reason the active principles of plants act on them more quickly and effectively than on humans.

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